New Designs, Styles and Colors – BMW Dallas Marathon Partners with Alanic Active Wear to Offer New Apparel Options for 2017 Event Participants

DALLAS (June 23, 2017) – “I did it for the shirt.” It’s hard to beat the sense of accomplishment that comes from training for and finishing a full or half marathon, and for novice and experienced participants alike there is no more tangible sign of that accomplishment that a signature event shirt. With this in mind, the BMW Dallas Marathon is excited to announce Alanic Active wear as the official apparel sponsor of the 47th BMW Dallas Marathon, Half Marathon and 5-Person Relay.

As a part of the partnership, Alanic Active wear will produce participant shirts for the 2017 BMW Weekend Series 5K and 10K distances, BMW Dallas Marathon, Half Marathon and 5-Person Relay. Participants will have the choice between dual-blend tank top or short sleeve options in a variety of colors. In addition to participant shirts for each registered runner, Alanic will produce the popular long-sleeve dri-fit finisher shirts for each marathon, half marathon and relay distance participant that crosses the downtown Dallas finish line on Sunday, December 10. Alanic will also produce a finisher jacket for all participants who complete the BMW Weekend Series.

New to this year’s event, individuals have the opportunity to take on the BMW Weekend Series by completing the 5K or 10K on Saturday, December 9, and the marathon or half marathon the following day. BMW Weekend Series participants will earn the signature jacket and a bonus medal as well as other race weekend benefits. Read more HERE.

HOKA ONE ONE Returns for Second Year as Official Footwear Partner of 2017 BMW Dallas Marathon, Half Marathon and SMU Cox School of Business Relay

DALLAS (June 13, 2017) — Starting off on the right foot, the BMW Dallas Marathon, Half Marathon and SMU Cox School of Business Relay, which opened registrations May 1, is excited to announce HOKA ONE ONE as the official footwear partner of the 2017 race held Sunday, December 10. This is the second year that the leading designer of premium running shoes has partnered with Dallas’ largest and Texas’ oldest running marathon.

As a part of the partnership, HOKA ONE ONE will showcase its footwear during the two-day BMW Dallas Marathon Health and Fitness Expo, December 8-9, and will donate shoes to support Dallas Marathon community fitness programs. HOKA ONE ONE elite athletes will also be in Dallas throughout race weekend. Last year five HOKA athletes partnered with the Dallas Cowboys, Dallas Mavericks, Dallas Stars, FC Dallas and Texas Rangers to run the five-person relay, competing to raise $10,000 for charity. In 2016, Kyle Merber lead the Texas Rangers to victory.

Since its 2009 debut, HOKA ONE ONE has rapidly expanded into the mainstream running market and has become a leader in running footwear innovation. Read more HERE.

SMU Cox School of Business Partners with BMW Dallas Marathon, Assumes Title Sponsorship of Relays Through 2019

DALLAS (June 6, 2017) – BMW Dallas Marathon race organizers announced today that the SMU Cox School of Business (SMU Cox) has joined Texas’ longest marathon as a podium level partner and will now serve as the title partner of the 5-Person Relay and Corporate Relay Challenge race day events through 2019.

The 47th running of the BMW Dallas Marathon, Half Marathon, and SMU Cox School of Business Relay – as it will be collectively known – will take place on Sunday, December 10, 2017. SMU Cox is no stranger to this event, having helped launch the Corporate Relay Challenge in 2006 and previously serving as a partner with the race through 2013. Read more HERE.

For a full list of press releases, click HERE.