HOKA ONE ONE Named Official Footwear Partner for 2016 BMW Dallas Marathon, Half Marathon and Behringer Relay

DALLAS (September 27, 2016) – The Dallas Marathon announced HOKA ONE ONE^® (a division of Deckers Brands NYSE: DECK) as the official footwear partner of the 46th BMW Dallas Marathon, Half Marathon and Behringer Relay. This sponsorship pairs the leading designer of premium running shoes with Dallas’ largest and Texas’ oldest running marathon. The 2016 BMW Dallas Marathon, Half Marathon and Behringer Relay is Sunday, December 11.

HOKA ONE ONE elite athletes will run on BMW Dallas Marathon race day as part of the Pro Relay Challenge, an activation unique to Dallas that pits North Texas’ professional sports teams (Dallas Cowboys, Dallas Mavericks, Dallas Stars, FC Dallas, Texas Rangers) against one another in a friendly competition to raise funds for charity. HOKA ONE ONE will also showcase its footwear during the two-day BMW Dallas Marathon Health and Fitness Expo, held Dec. 9-10, and donate shoes to support Dallas Marathon community fitness programs.

BMW Dallas Marathon Names Paul Lambert New President

DALLAS (September 7, 2016) – The Dallas Marathon board of directors today announced Paul Lambert, a running industry veteran and longtime runDisney executive, as the new President of the Dallas Marathon. In his role, which begins immediately, Lambert will oversee all Dallas Marathon events including the RunDallas Race Series, Oncor Mayor’s Race 5K and the BMW Dallas Marathon, Half Marathon and Behringer Relay. Lambert will also guide organizational development and work with the board of directors to execute and extend the Dallas Marathon’s mission of improving health and fitness in the community.

Going Global: BMW Dallas Marathon Offers Participants the Chance to Win Trip and Entry into 2017 BMW Berlin-Marathon

DALLAS (August 23, 2016) – The BMW Dallas Marathon and BMW BERLIN-MARATHON start lines are separated by more than 5,200 miles, but a new promotion announced by race organizers will close that gap for one lucky participant. One Grand Prize winner in the BMW Dallas Marathon Social Run sweepstakes will receive two flight vouchers, hotel accommodations and entry for two into BMW’s race hospitality area in Berlin, as well as one guaranteed registration into the exclusive 2017 BMW BERLIN-MARATHON.

To be eligible, individuals must participate in the 46th running of the BMW Dallas Marathon on Dec. 11, 2016 – running either the marathon, half marathon or Behringer Relay in Dallas – and must also register and attend one or more official BMW Dallas Marathon Social Runs.

BMW Dallas Marathon and Columbia Business School Bring Back Executive Challenge with Two $5,000 Charitable Awards Available to Winners

DALLAS (July 26, 2016) – Organizers for the BMW Dallas Marathon and Columbia Business School announced a renewed partnership in 2016, and will host the second annual Columbia Business School Executive Challenge as part of BMW Dallas Marathon race day. The challenge encourages senior level professionals to lace up their running shoes in friendly competition during the December 11th BMW Dallas Marathon.

New for 2016, the winning male and female executive finishers will both win a $5,000 contribution to Texas Scottish Rite Hospital for Children (TSRHC) made in their name. “The Columbia Business School Executive Challenge launched last year as a fun way to spur relationships among top business leaders,” said Julie Rademaker, senior director of marketing at Columbia Business School. “By awarding two executives this year we expect to see the friendly competition among marathon participants turned up a notch, and look forward to working with all Executive Challenge participants on race day.”